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It’s hard to believe that skincare brand Byoma has only been around for a year. Since its launch in Jan 2022, it has become such a constant in our beauty routine that we can’t remember a time without it, not to mention it looks pretty damn good on our bathroom shelves. And now Byoma is expanding its range with three new products.
It has launched a new Brightening Toner, Hydrating Recovery Oil, and De-Puff and Brighten Eye Gel that are just as good as the products already in the collection. Building upon the brand’s ethos for accessible skincare that cuts through the noise, it marks a celebratory moment for the TikTok-approved beauty brand.
Byoma has curated a loyal customer base via a community of beauty-obsessed fans who have helped to guide the label’s path. Plus, every product, with the addition of the newest launches in the near future, is refillable. The refill bottles come without the droppers, pumps, and misters with the idea being that you transfer these technical parts, which are the only elements of Byoma’s packaging that aren’t fully recyclable, to your refill bottle to use them over and over again.
We’ve seen refillable beauty time and time again. We’d all love to think we’d go the extra mile to do our bit for the planet, but not every sustainable brand offering is created equal. Many beauty refills come with a luxury price point or only some of their products are refillable, not to mention hard to get hold of. Some refillable pouches are even nonrecyclable, defeating the whole point. Byoma’s most expensive product in the line is £14 — and the refills are £1 cheaper than the original products. Powered by actives and intended to boost the skin’s barrier, the actual products aren’t too shabby, either.
Alongside making the packaging refillable, the brand’s founder Marc Elrick has eliminated excess packaging like shrink wrap and cardboard boxes. Elrick has also ensured that all packaging is made from 100 percent recyclable mono material plastic packaging. Plus, every bottle has an easy, digestible breakdown of when to weave each of the products into your beauty routine, taking the confusion out of good skin.
Read on for a breakdown of the top Byoma products, plus we have had a sneak peak of some more super exciting drops we’ll update you with this spring. Please note: you’ll need to buy the original product first and the refill as a top-up when you’re finished.
— Additional reporting by Izzie Deibe