To celebrate the release of the third and final series of “Derry Girls”, Channel 4 has worked on a pretty iconic campaign that oozes 90’s nostalgia. Smash Hits magazine has undergone both a revival and a “Derry Girls”-themed makeover, and we truly can’t believe how much we’d missed it. Produced by Channel 4’s marketing team, the reimagined magazine follows a ‘last day of school’ theme, in line with series 3 being the last one to air.
The special one-off edition of the magazine was produced in collaboration with Bauer Media, and consists of 28 pages of pure Derry goodness. In true 90’s mag fashion, the new edition features a pull out double-page poster of the cast, alongside hilarious features like the biscuit tin interview. Over 150,000 physical copies of the magazine are set to be handed out across the UK, and will also be bagged up with this week’s issues of “heat” and “Closer”.
Alongside the physical magazine, fans of “Derry Girls” will be able to recreate their own Smash Hits cover on TikTok and create their own 90s mixtape (plus a customisable cassette tape cover) on Spotify.
Image Source: Channel 4