In a move that was not on our 2023 bingo card, Ed Sheeran has launched a range of spicy condiments called Tingly Teds. The hot sauces have been in the making for two years, created by Sheeran and expert sauce makers, after the “Shape of You” singer was unable to find versatile hot sauce that could rival ketchup.
Having admitted his Instagram account had become a little boring after he decided to distance himself from social media the past couple of years, it’s safe to say the singer is back with some (literal) saucy content. “I felt like something was profoundly missing in my life, and after much soul searching, I realised it was a proper hot sauce. So I made @tinglyteds. I love it, coming to a shelf near you soon,” he wrote on Instagram alongside a video on 21 Feb. He added the hashtags #the rockhastequilaihavehotsauce (referencing The Rock aka Dwayne Johnson’s tequila brand, Teremana), #bizznizzman, and #fridge, and even made a jingle to accompany the release.
The initial launch of Tingle Ted’s includes two sauces: Tingly and Xtra Tingly. Made from red jalapeño and capsicum chillies, alongside herbs, spices, and lemon notes, the vegan-friendly sauces have no added preservatives or artificial colours, and the bottle is fully recyclable. “I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal,” the dad-of-two explains in the press release. “I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup.”
Sheeran added that he has the sauces on tour with him, and has them with every meal. Yes, breakfast, lunch, and dinner. He joins a long list of other celebrities who have food and drink brands to their name. Kendall Jenner founded 818 Tequila, Lewis Capaldi has a range of frozen pizzas, and Cara Delevingne owns Della Vite prosecco, to name a few. Now, we’re just Thinking Out Loud here, but we think Sheeran’s hot sauces could be what you need to fill that spice-shaped whole in your fridge.
Available globally, pre-order your double dose of Ed Sheeran’s Tingly Ted Hot Sauces (£6).