Run, don’t walk beauty lovers! After beauty haven Sephora launched in the UK in October 2022, with its first store opening in March in Westfield London, it has been continuing to announce new brand launches ever since. And its latest is guaranteed to be a surefire hit. Haus Labs by Lady Gaga is officially coming to our shores from 6 June.
The brand launched in 2019 and was given a relaunch last summer, with a new retail partner in Sephora. It celebrates the power of makeup and self-expression, something that Lady Gaga herself knows a thing or two about. The multihyphenate is the queen of reinvention, and credits the beauty realm with helping her creatively. “When I discovered makeup, I realised that I could create any person that I wanted to be at any given moment,” she told POPSUGAR last year.
British fans have been waiting patiently for Haus Labs to become available here, and now our prayers have been answered. Shoppers can finally get their hands on the pHD Hybrid Lip Oil, the Power Sculpt Velvet Bronzer, and all 52 shades of that viral Tricolne Skintech Foundation.
The launch of Sephora UK has also brought with it the launch of other viral favourites, including Tarte Cosmetics, One Size, and Makeup by Mario (yes, the man behind Kim Kardashian‘s iconic looks), alongside those labels we already love like Fenty Beauty and Pat McGrath Labs. Plus, of course, the Sephora Collection.
While we only have one bricks-and-mortar store currently in the UK, those iconic monochromatic stripes are packing a punch. The Westfield London store is centred around a grand beauty hub, which offers special treatments, bottle engraving, and a chance to try out the products, the 6000 square foot store houses a whopping 135 brands. Specially curated stands help you to shop with ease, spotlighting the products that are going viral on social media, the labels set to be the next big thing, and those that are already household names.
“We know that London’s youthful and inventive vibe is one of the best places in the world for us to introduce some of the innovations that will make the Sephora experience even more extraordinary in the future,” says Sylvie Moreau, President of Sephora Europe. While there’s no word yet on more stores or locations, we’ll keep you posted. The French brand has been a beacon of beauty prestige for 50 years, offering a paradise of cosmetics overseas. It did launch in the UK back in 2000, but disappeared five years later. Here’s hoping this time around it stays for good.
Read our editor’s picks on what Sephora products you should buy and mark 6 June in your diaries for a little dose of Gaga magic.