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Little Mix’s Perrie Edwards Launches Clothing Brand Disora


Little Mix’s Perrie Edwards Launches Clothing Brand Disora


LONDON, ENGLAND - OCTOBER 25: Perrie Edwards attends the opening of the newly designed Swarovski Oxford Street store, featuring a selfie booth, crystal styling suit personalisation bar and an archive area, on October 25, 2018 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Swarovski)

Little Mix’s Perrie Edwards is launching a clothing brand called Disora on 30 Oct 2021. Described as “contemporary luxury” by the singer, Edwards teased the launch on Instagram while wearing a black hoodie and branded socks by the brand.

“Didn’t think it was possible to be anymore excited than I already am!” Edwards shared on Instagram. “Years in the making and my brand @disora is finally launching! Thank you to my Disora team for sending me my own PR chest, you bitches are bad and boujee!” Disora shared a teaser of its first collection on Instagram. It features hoodies, T-shirts, socks, and leather jackets in a monochrome palette. The debut collection, *DS001, will be available globally on 30 Oct at 5pm and include a limited edit of pieces that won’t be restocked — the brand urges fans to sign up for exclusive access.


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