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Sports Direct 2021 Christmas Advert Featuring Emma Raducanu


Sports Direct 2021 Christmas Advert Featuring Emma Raducanu


The 2021 Christmas advert releases are in full swing and giving us plenty to look forward to about the festive season. M&S has us dreaming about the food, TK Maxx has us excited about the festive gatherings, and Sports Direct has us ready to have snowball fights in the street.

This isn’t any old snowball fight, though. Sports Direct has called in some of the biggest players in UK sport to star in the campaign, including US Open champion Emma Raducanu. The advert opens with footballer Declan Rice completing a puzzle, panning to Olympic athlete Katarina Johnson-Thompson playing video games, before showing rapper Big Nartsie struggling to put shoes on to get outside for the snowball fight. We then see a whole host of famous sporting faces taking part in the most epic snowball fight. Sporting celebrities include footballer Jack Grealish, Raducanu (who, we’re not going to lie, is the star of the show for us), boxer Natasha Jones, footballer Jordan Pickford, and Olympic athlete Jessica Ennis-Hill, among many others.

The advert reportedly cost £6 million to make and it’s not hard to see why with so many famous faces — and it makes for one very entertaining Christmas advert. Watch Sport Direct’s full 2021 Christmas advert above.


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