The John Lewis Christmas advert has become an annual tradition for the festive season. Since the department store began turning its yearly advertising campaign into tear-jerking commercials filled with heart, love, and a bucketload of Christmas spirit, festive fanatics have been (im)patiently waiting for it to be revealed every November.
The retailer spends millions of pounds every year in a bid to win us over with gorgeous mini-films. Not only are the beautifully shot commercials a highlight of our winter calendar, but the cover songs chosen have also become something of a phenomenom. Lily Allen, Ellie Goulding, and Tom Odell are just some of the stars who have had their vocals on an ad.
Remember the 2021 John Lewis Christmas advert? Titled “Unexpected Guest”, it included an alien who had crash-landed on earth and made friends with a young boy who showed them what Christmas is all about. The accompanying song was “Together in Electric Dreams” sung by Lola Young. And the tagline was “For a Christmas as magical as your first”. No, we’re not crying, you’re crying.
Since 2007, there’s been Excitable Edgar, Man on the Moon, and Monty the Penguin, to name a few. The loveable characters, the spine-tingling music, the emotional storyline that tugs on the heartstrings, the message — there’s such an expectation that it’s quite some feat John Lewis manages to produce another memorable instalment year after year. Naturally, there is often a rousing debate on social media about whether the newest advert is as good as its predecessors, with everyone having their own personal favourite.
While other retailers have jumped on the epic Christmas advert bandwagon, there remains a soft spot for the John Lewis Christmas advert year after year, but which one hits all the heartfelt notes for you? While you wait for the release date of the John Lewis Christmas advert 2022, which is yet to be revealed but we are hedging our bets at the second week of November, take a festive walk down memory lane and watch all of them ahead.