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Put down your passport (but potentially pick up your credit card) as the first Sephora store is finally opening in the UK. The doors will open on 8 March in the Westfield London shopping centre, showcasing a whopping 135 brands amongst the iconic monochrome stripes.
The bricks-and-mortar store follows the online launch of the prestigious beauty haven which launched last October. Feelunique.com became Sephora.co.uk, bringing with it a lineup of exciting brands previously only available across the pond. The shiny new Sephora site also became the exclusive home of ILIA, ONE/SIZE by Patrick Starr, Skinfix, Vegamour, and Sephora’s very own collection. As well as some familiar faces in the mix, including Pat McGrath Labs, Fenty Beauty, JVN Hair, and Rose Inc.
But for those wanting to get up-close-and-personal with the products before making the commitment, your time is now. Before you plan your trip to the new Sephora store (or wait for more to inevitably pop up around the country), let us arm you with some of the brands to target to stop you feeling too overwhelmed. As a beauty editor I see hundreds of products, so these are the 11 I think are worth bagging from Sephora.